Meta Ads ROI Dashboard

Week-by-week performance · Agency transition analysis
Aug 2025 – Mar 2026  |  Takeover: Feb 13, 2026 (Week 07)

Investment Settings (editable)

Previous Agency
Ad Spend —
Total Investment (Agency + Ads) —
Total Revenue —
Gross Profit —
ROI —
Current Management
Total Agency Cost $3,450
Ad Spend —
Total Investment (Agency + Ads) —
Total Revenue —
Gross Profit —
ROI —
Current ROAS (W07-W11)
8.41x
+91% vs previous
Current ROI
—
incl. agency fee
Gross Profit (W07-W12)
—
revenue - all costs
Avg Deal Value
$1,763
+103% vs prev ($870)
vs
Current Management
Weeks 07 – 11  (Feb 8 – Mar 14)
Ad Spend$1,886
Won Deals9
Won Revenue$15,871
ROAS8.41x+91%
CAC$210+6%
Avg Deal Value$1,763+103%
Avg CTR2.89%+641%
Avg CPC$0.74-44%
Gross Profit—
ROI—
ⓘ
48 open deals ($22,218 pipeline value) from Weeks 07–12 are still in the pipeline. Recent weeks have lower closed ROAS because deals haven't had time to close yet. If pipeline converts at the current 22.7% close rate, projected total ROAS reaches 19.2x.

CAC — Cost per Acquisition

Ad spend per Won deal, per week · Vertical line marks agency transition (Feb 13)

Cumulative Spend vs Revenue & Rolling ROAS

Running totals with 4-week moving average ROAS · Weeks Aug’25 – W12

Weekly Breakdown

Week Dates Ad Spend Impressions Clicks CTR CPC Won Deals Revenue ROAS CAC

Meta Ads — Won Deals

All closed deals attributed to Meta Ads · Click "View" to open in GHL